Develop your marketing plan
We're not about to dive-in to the logistical
considerations such as where you will stage your event, or the time of day, etc.
We leave these local factors up to you. However, there is a bundle of information on
the following pages that
cover other aspects of staging and promoting a successful Parenting With Dignity®
We highly recommend that you spend time digesting these ideas and take
advantage of some of these suggestions. As an example, we will provide a $250.00
door prize for you to use at no cost! Sound good? Read on . . .
Take to the air (waves)
to your local radio stations. They probably have PSA (Public
Service Announcements) time available and are required by law to air
"x" number of PSA's every week... and we'll supply the commercial.
We have short-format (90 second) Parenting with
Dignity® radio spots "in the can", and
if PSA's are not viable, we can offer the station a way to earn money by
having local businesses sponsor the spots and promote your event!
To learn more, go here...
In the past, PWD had an arrangement with a national
food distributor who provided pasta dinners for organizations involved in
staging parenting and other non-profit events. Unfortunately, this
company is no longer sponsoring such events. We are actively looking
for another community minded company to fill this void.
However, you may be surprised how many companies on a local level would
be willing to sponsor such things. It requires some ground-work from
your group, but a few phone calls to local restaurants or civic minded
companies usually yields good results. You will need to tell them
the size of the group you expect and details of the event.
Depending upon your audience, you may want
to create a brochure or flyer to pass out, or tack on bulletin boards. You are
limited only to your imagination as to how you design your announcement. To give
you some ideas and stimulate your creative juices, we have included a few
examples of what other organizations have done.
Photos & logos
If you need a photo of Mac Bledsoe to use
with your brochure or Web announcement of your event,
click here. We have also included our
foundation logo and other related photos.
Making your event a success
There are many things you can do to
generate interest in your event, cover your costs and even raise additional
funds for your organization. These suggestions are proven results getters!
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