Tickets
Parenting With Dignity is a fundraising opportunity for you
If marketed properly, you can recover the cost of Mac's fee and travel expenses - or raise additional funds for other projects. There is a powerful argument against staging a free event. The word "FREE" typically denotes low value. Even if you choose to give away every seat, don't miss an opportunity to emphasize that your special event has value - expectations will be heightened.
Here's some ideas how you can promote your event
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First and foremost, print tickets for the event showing a (recommended) $20.00 cost. This demonstrates immediate value to the parents.
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Print (or stamp) some of your tickets with 1/2 OFF
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Download Free Ticket Example (click here) of a ticket used by a creative organization who provided scholarships from an "anonymous benefactor".